Media Contact: Mary Christine
Phone: (414) 247-2108
Email: mchristine@bvk.com

Onsite Contact: Katy Deardorff
Phone: (414) 247-2105 or (414) 507-9009
Email: kdeardorff@bvk.com

The AZ 258 Bow Rider will be the first completed in the company’s new sport boat series

OCONTO, Wis., (May 3, 2012) – KCS International Inc., (KCS) parent company of Cruisers Yachts and Rampage Sport Fishing Yachts, announced the first sport boat from newly acquired Azure Sport Boats, will roll off the line on Monday, May 7. The AZ 258 Bow Rider will include a MerCruisers, 350 Mag, Bravo-3 I/O (inboard/outboard) engine from Mercury Marine, officially making the boat 100 percent assembled in Wisconsin.

“Since we announced the acquisition of Azure at the Miami International Boat Show in February, there has been great anticipation for this day both within the boating industry and at KCS,” said Mark Pedersen, president of KCS International Inc. “With the rollout of the AZ 258 on Monday, speculation will be put to rest about changes that have been made to the brand. We are confident boating enthusiasts will like what they see and experience.”

Originally located in South Carolina, the production of Azure boats has moved to the KCS base in Oconto, Wis. and is expected to create 170 jobs over the next couple years, with many of those positions already filled.

The company plans to have nine additional Azure models completed in time for the groups’ dealer meeting, which will be held in Sturgeon Bay, Wis. at the end of July.

WHAT: Rollout celebration of the AZ 258 Bow Rider, the first Azure Sport Boat produced in Oconto, Wis.

WHEN: Monday, May 7 at 10:30 a.m.

WHERE: KCS International plant in Oconto, east side door: 804 Pecor Street, (920) 834-2211


  • AZ 258 being rolled out, employees showing enthusiasm
  • Plant footage
  • Interview with Mark Pedersen, president of KCS

Click here to view the unveiling.

About KCS International, Inc.
Headquartered in Oconto, Wis., KCS International Inc. is the parent company of Cruisers Yachts, Rampage Sport Fishing Yachts and Azure Sport Boats. Cruisers Yachts is known as one of the world’s premier providers of midsize luxury pleasure yachts and produces 11 models from 30 to 56 feet in its Oconto facility. Rampage Sport Fishing Yachts combine comfort and convenience with speed, durability and performance focused engineering. Built at the Oconto facility, Rampage Sport Fishing Yachts creates highly fishable express and convertible vessels, 34 to 45 feet.  Azure Sport Boats, a world class line of sport boats, range from 20 to 30 feet, and are designed to create an unrivaled boating experience, while representing a perfect blend of luxury and practicality. For additional information about these lines visit http://www.cruisersyachts.com; www.rampageyachts.com; http://www.azureboats.com or call (920) 834-2211.